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What is it?

LEDs are 90% more efficient than Halogen light bulbs and hence don't use as much power or energy than traditional light bulbs. This means that the days of buying a 50W or 100W bulb are gone and the new normal is 3.5W or 5W LEDs. Higher powered LEDs (measured in Watts) produce more light and therefore can light larger rooms. 

What am I looking for?

It depends on what room you are buying the bulb for but generally the higher the Wattage, the more flexibility this will give you. Of course LEDs with higher power are generally more expensive. The table below shows an approximation of the old power to new LED power.

LED Watt Halogen Watt
4W 35W
5W 40W-50W
6W 50W-60W